Marketing

June 7, 2007

Here’s a couple of quotes about marketing. The first one comes from Sergio Zyman, Coca-Cola’s former vice president of marketing:

The purpose of marketing is to sell more stuff to more people more often for more money in order to make more profit.

In relation to the typical managerial definition of marketing, which considers it “the art of selling products”, quoting Peter Drucker [1]:

There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.

This reminds me of the upcoming iPhone. If marketing did their job so far, which I think they did (I recognize, though, that opinions vary), all that’s necessary is to release it (which will happen soon).

[1] – Peter Drucker, Management: Tasks Responsibilities, Practices – New York: Harper and Row, 1973

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Gnome Subtitles in the Press!

March 19, 2007

Great news. An article on Gnome Subtitles, my pet project, appears in the latest issue of Linux Pratique, a French magazine released every 2 months. This 2-page article covers many things that can be done with Gnome Subtitles, as well as some basics of working with subtitle files. A thumbnail version is available (Gnome Subtitles is in pages 26 and 27).

Flickr rant…

February 9, 2007

… or, how i learned to stop worrying and love Picasaweb.

Flickr is just great, and it’s certainly my fault for not noticing this before, but… a limit of 3 sets? Come on… it just takes away all of its advantages.

There are mostly 2 kinds of uses for this kind of service: submitting random photos and submitting series of photos (like in a trip). For the first, Flickr is ok (even though i personally prefer Deviantart), as one only really needs to tag those photos. But with your holiday photos, you really need the albums/sets.

Running Postr in Gentoo

February 6, 2007

For those of you using Flickr, there’s this little GTK+ app – Postr – which allows you to upload pictures.

To get it to run in Gentoo, as no ebuild seems to be available yet, i had to install the following dependencies: dev-python/twisted-web, dev-python/elementtree and dev-python/pygtk.

iPhone

January 9, 2007

Finally, a reason to replace my mobile phone… and iPod! For all who have been appart from all the fuzz, i’m talking about the now-official iPhone. This new phone does look like a totally different phone, starting with support for Wifi, bluetooth, GSM and EDGE, and finishing with actually including a version of Apple’s OSX in it. This means access to applications like iCal, iTunes, Safari (web browsing), iChat, email client (don’t recall its name), etc. With a maximum amount of 8GB of storage, it’s also very good to completely replace the old iPod.

It amazes me also in this phone the fact that it has no buttons. There’s a big wide screen with which the user interacts by simply using the fingers. Also very interesting, imagine you’re viewing a landscape image. Rotate the phone and it will automatically rotate the screen so you can see the picture in its full size. The phone also has other sensors, like detecting the luminosity features in the environment and adjusting the screen’s brightness accordingly.

C pointer arithmetic weirdness

January 7, 2007

Here’s an interesting example of the uniformity inherent to C pointer arithmetic and vector indexing. Will this piece of code work?

int v[10]; //let's assume it is initialized
int elem = 3[v];

It turns out that yes, it’s valid code. Any good C compiler (like GCC) should accept this. This is explained with a set of equalities:

v[3] == *(v + 3) == *(3 + v) == 3[v]

Danny the Dog

December 27, 2006

An interesting movie tagged in IMDB at least with Action, Crime, Drama, Romance and Thriller. Starting with the title, the movie really is about a dog – a very atypical kind of dog. But on the other hand it really is about a person – a very atypical kind of person.

It came to me as a big surprise to see Morgan Freeman and Jet Li acting together, and i must say i really liked the result. Not because i wasn’t expecting the excelent performance by the first, but because i wasn’t expecting the same from the second, besides the  known beat-me-up scenes (which appear frequently throughout the movie and were very nicely done, as usual).

So i’d say the film’s worth it for the very good acting and story, allowing multiple different genres to flow together in a pretty unusual way.

Quake and APC

December 13, 2006

I just found the perfect soundtrack to listen to while playing Quake III with my housemates: A Perfect Circle. I can actually feel the efficacy (and sometimes anger) rise with it. Audioslave is good too, but not as good, not as “obscure”.

How to avoid crying when chopping onions?

December 12, 2006

I’ve just found this very interesting collection of 25 Food hacks. This should elucidate those who think hacking is all about *cracking* computers, which is totally wrong.

Chopping onions without crying? Now that’s sweeeeet! 🙂

A plentiful of movie collection managers for GNOME

December 12, 2006

Surprisingly, there appears to exist tons of movie collection applications for GNOME. A quick search on GnomeFiles revealed the following:

Some others were found but not included as they didn’t seem so complete. Even cooler, most of these seem to support IMDB integration.

I’ll be trying them one by one, right now i use a simple php+mysql web application i wrote myself. Maybe i can comment on all of these applications later on.